Brand Strategy.
Innovation Lunch.
Category Growth.
Wanyao Xie
Growth
Insights
Innovation
Automation
Partnerships
Growth
Insights
Innovation
Automation
Partnerships
Now @Blistex
Now @Blistex
Now @Blistex
CASE STUDIES
CASE STUDIES
The Work. The Outcomes.
ABOUT
ABOUT
15 Global Markets
Strategy → Execution
Innovation → Lunch
AI & Automation
I operate at the intersection of insight and execution, because strategy only matters if it ships. I lead brand and commercial work across two portfolios and 15 international markets - innovation from concept through launch, commercial negotiation, and cross-functional execution. My edge is range: commercial instinct, operational rigor, and AI tools to cut through the noise. Currently at Blistex. Always building.
I operate at the intersection of insight and execution, because strategy only matters if it ships. I lead brand and commercial work across two portfolios and 15 international markets - innovation from concept through launch, commercial negotiation, and cross-functional execution. My edge is range: commercial instinct, operational rigor, and AI tools to cut through the noise. Currently at Blistex. Always building.
I operate at the intersection of insight and execution, because strategy only matters if it ships. I lead brand and commercial work across two portfolios and 15 international markets - innovation from concept through launch, commercial negotiation, and cross-functional execution. My edge is range: commercial instinct, operational rigor, and AI tools to cut through the noise. Currently at Blistex. Always building.
WHAT THEY SAY
WHAT THEY SAY
From the people who've seen the work up close.
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern University Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern University Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern University Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern University Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
How I Operate
How I Operate
I don't wait for assignments. I see what needs to happen and make it happen.
00-1
Find the Gap
00-2
Build the Case
00-3
Run It Lean
00-4
Get it Done
00-1
Find the Gap
00-2
Build the Case
00-3
Run It Lean
00-4
Get It Done
CONTACT
Good conversations lead to good things. Say hello :)
CONTACT
Good conversations lead to good things. Say hello :)
CONTACT
Good conversations lead to good things. Say hello :)